Naturally occurring wool and cashmere are some of the most elastic, textured, well-preserved and warmest fibres. Scientists have still not discovered chemical products with similar structures to wool and cashmere, so there is nothing like the natural material, which remains the best.
Breathability - Wool fibres can absorb large quantities of moisture and transfer it out through evaporation into the air. This keeps skin feeling fresh and dry for longer.
Temperature regulation - Wool provides a personal "air conditioning" system to regulate temperature through a natural crimp, which creates many tiny insulating air pockets.
Odour resistance - Wool's breathability helps to reduce sweat and odour, keeping the wearer's skin drier and cleaner. The fibre's complex chemical structure locks away odour, only releasing it upon washing.
Softness and comfort - The fine fibres of today's wool achieve incredibly high standards of softness, making it one of the most comfortable and high performance fibres for luxury textiles.
Hypoallergenic - Wool has a natural in-built resistance to bacteria, mildew and mould. This is due to its ability to repel moisture. Mildew and mould require moisture to thrive, as do dust mites, which are the leading trigger for asthma attacks.
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